upGrad, a prominent integrated learning, skilling, and workforce development company in Asia, has partnered with Social Panga, an integrated creative and digital marketing agency with offices in Bengaluru, Delhi/NCR, Mumbai, and Dubai, to introduce an innovative two-day on-field immersion training program for graduates of MICA Ahmedabad's Advanced Digital Marketing and Communications Certification.
Scheduled to commence in July 2024 with its first Bengaluru cohort, this distinctive initiative will extend to Delhi and Mumbai in August and September, respectively. Representing a pioneering endeavor from India's leading skilling organization, it has been custom-designed to provide unparalleled face-to-face engagements with industry leaders, enabling instant feedback on participants' concepts. With Marketing anticipated to witness a significant 70% growth rate according to an industry forecast, this hands-on methodology aims to hone learners' abilities and lay a solid groundwork for their enduring accomplishments in the realm of digital marketing.
Commenting on the partnership, Himanshu Arora, Co-founder, Social Panga & The Yellow Shutter, “This collaboration is truly exciting, and we are eager to combine academia and industry expertise. As an agency, our commitment to continuous improvement drives us. Through this initiative, we aim to give back to our industry and cultivate future talent. MICA has a history of producing exceptional talent, with some of them now part of our team at Panga. We hope to enhance this collaboration by sharing our extensive industry experience gained from working with top brands”.
In addition to acquiring visibility and acknowledgment for their problem-solving aptitude, this training cultivates mentorship bonds and cultivates invaluable networks, enhancing the learning voyage for superior results. Participants also glean insights into potential career trajectories and firsthand comprehension of corporate dynamics.
“Experiential learning is witnessing high demand from professionals and freshers alike due to its interactive nature – also allowing them to engage in authentic environments. We have developed a new-age / reverse-engineered pedagogy with MICA Ahmedabad to ensure that the skills learned during the program reciprocate market needs. Therefore, this inclusive add-on will only propel accurate learning and stronger applied training”, said Mayank Kumar, Co-founder & MD, upGrad. In fact, our YoY sign-ups have remained robust as every 10 minutes in FY24, we have observed learners sign up for Digital Marketing programs (free and paid) on our platform – which will continue to soar”, he concluded. Upon successful completion, learners would receive a joint certificate issued by upGrad and Social Panga, validating their expertise/training in digital marketing and AI.
