In collaboration with EYouth and supported by Google.org, SPARK has unveiled the Maharat for Tourism E-Learning Hub in Egypt – a groundbreaking platform aimed at providing 25,000 individuals across the MENA region with key skills for the tourism industry.
The launch event, held at the Triumph Plaza Hotel in Cairo, brought together more than 100 stakeholders, including representatives from Egypt’s Ministry of Tourism, industry leaders, and experts in digital learning. This initiative aligns with Egypt’s national objectives to improve workforce competitiveness and boost growth in the tourism sector.
With the tourism sector rapidly evolving, Maharat for Tourism offers free, high-quality training tailored for both aspiring and experienced professionals. The platform provides interactive courses on digital skills, business management, and customer service, ensuring users stay competitive in a dynamic job market.
By bridging the skills gap and building a digitally empowered workforce, this initiative directly contributes to Egypt’s economic resilience and job creation in one of its most vital industries.
Egypt’s Ministry of Tourism is an active supporter of the platform, recognising its role in modernising workforce training and driving long-term industry sustainability. “We are proud to launch the Maharat for Tourism E-Learning Hub, which will provide thousands of individuals with the opportunity to develop essential skills for success in the tourism sector”, said Dina Almasaeid, SPARK’s Regional Programme Director “The support from Egypt’s Ministry of Tourism further emphasises the industry-wide commitment to fostering talent and innovation”.
The Maharat for Tourism E-Learning Hub is now live and accessible in both English and Arabic, providing tourism professionals and job seekers with the chance to enhance their careers in the industry.
