TapFin, a sustainability technology platform has signed a Memorandum of Understanding with the EV Powertrain Lab at IIT Bombay to tackle challenges related to financing electronic vehicles and access to electronic vehicle ownership. As this collaboration works to build an ecosystem that fosters flow of knowledge between academia and industry, collaborating on researches and developing their skills, it tries to convey and facilitate across borders in that direction.
The joint research projects should yield practical solutions for the electric vehicle sector; therefore, empower both teams to produce quality solutions based on industry trends and challenges. Students from IIT Bombay will have the chance to work on hands-on projects while exploiting at the same time academic knowledge from IIT Bombay to upgrade services offered to the EV industrial sectors within TapFin. In addition, TapFin would join the annual EV Career Day from IIT Bombay where it will engage in discussions on industry challenges and open career paths through such ventures.
Partnering with the EV Powertrain Lab at IIT Bombay is a significant step toward our mission in innovating green mobility. The collaboration with talented individuals from IIT Bombay will help push the boundaries of EV technology and develop impactful solutions", said Aditya Singh, co-founder and CEO at TapFin.
Prof. Sandeep Anand from IIT Bombay: "This engagement with TapFin perfectly aligns with our goal of strengthening the bond between academics and industry, looking forward to collaborating on research and solutions to shape the future of electric mobility".
TapFin's joint initiative with IIT Bombay is expected to take the sustainable development goals of India a step further in terms of the advancement of electric vehicle technology.
Jennifer Pandya Steps into Marketing Role at Skoda Auto India
Skoda Auto India has confirmed Jennifer Pandya as its marketing head, the last in a series of critical appointments the company has made following recent leadership exits. At present, she is the Vice President of Marketing at CaratLane, the Tata Group-owned Titan company. She has close to two decades of experience under her belt. Prior to joining CaratLane, Jennifer was working with Shaadi.com and Times Group. Strengths include digital marketing and media strategies.
The new role of Pandya in Skoda Auto India has come along with a sharp increase sought by the company, more so with the introduction of the soon-to-be-launched sub-4-metre SUV, Kylaq. This is part of its strategy as it aims to penetrate the competitive Indian automotive market, where the brand just recently closed FY24 with total sales of 44,000 units and a market share of but 1%.
Notably, company management changes include hiring Petr Janeba as brand director in January 2024 and bringing on board Vishal Bhat from the VW Group to manage sales. In consumer insight, digital, and omni-channel marketing and brand communication background, Pandya is primed to take Skoda's growth in the region a few notches higher.
In her social media profile, Pandya noted that during the last two decades, she has worked extensively within different marketing domains such as "consumer insights, digital marketing and public relations in order to achieve key business objectives".
