For the third consecutive year, Universiti Teknologi Petronas (UTP) has been honored at the prestigious Putra Brand Awards, securing the bronze award in the Education and Learning category. UTP stands out as the only university outside the Klang Valley to receive this recognition, highlighting the importance of effective branding and marketing strategies in establishing a brand as a leader in the Malaysian educational sector.
UTP emphasized that its consistent wins at the Putra Brand Awards underscore its robust brand influence, steadfast dedication to academic excellence, and substantial contributions to the country's education sector. The statement emphasized UTP's commitment to delivering outstanding education and molding comprehensive global leaders in science, technology, and engineering for the future. The university expressed anticipation in using this achievement to enhance its commitment to delivering exceptional and holistic customer experiences and services to its stakeholders, including students, parents, and collaborators.
The Putra Brand Awards, is an annual ceremony that acknowledges the most favored brands in Malaysia. These brands have successfully established strong relationships with consumers through effective branding strategies. The winners were chosen based on a survey involving over 11,000 participants. Universiti Teknologi, a Malaysian research university founded on January 10, 1997, is entirely owned by Petroliam Nasional Berhad, the country's oil and gas multinational corporation. The university's campus spans 400 hectares (990 acres) in the new Seri Iskandar township, Perak, Malaysia. The university engages in research activities across six areas: self-sustainable building, transport infrastructure, health analytics, hydrocarbon recovery, contaminant management, and autonomous systems.
