Phnom Penh, Cambodia - FWD Group Holdings Limited (FWD Group) has announced a new partnership with the Department of Media & Communication at the Royal University of Phnom Penh aimed at improving financial education in Cambodia. This initiative, disclosed at a business luncheon in Phnom Penh, intends to train over 100 media professionals and includes a story-writing competition designed to increase financial planning awareness among the public.
The announcement coincided with a business delegation visit to Cambodia, led by The Chief Executive of the Hong Kong Special Administrative Region, The Hon Mr. John KC Lee, GBM, SBS, PDSM, PMSM, and organized by the Hong Kong Trade Development Council. Richard Li Tzar Kai, Chairman of Pacific Century Group, was also part of the delegation.
Guanghui Chim, CEO of FWD Cambodia, expressed excitement about the collaboration. “We’re thrilled to partner with the Department of Media and Communication at the Royal University of Phnom Penh to foster greater understanding and awareness of long-term financial planning within the community. Partnering with the esteemed Department of Media and Communication, we believe that the participating journalists and content creators will use their talents and creativity to vividly convey the principles of financial literacy”, said Chim.
FWD, which launched operations in Cambodia in 2021, runs a digitally-oriented business featuring paperless and highly automated processes. The company was honored as the “Fastest Growing New Life Insurance Company – Cambodia” at the 2023 International Finance Awards.
Founded in 2001, the Department of Media and Communication at the Royal University of Phnom Penh is the first academic institution in Cambodia dedicated to communication, journalism, and media training. This collaboration with FWD aims to utilize the department’s expertise to significantly enhance financial literacy throughout the country.
