The Dubai College of Tourism (DCT), part of the Dubai Department of Economy and Tourism (DET), has partnered with Marriott International to launch a new Hospitality Apprenticeship Programme for Emiratis, reinforcing their shared commitment to shaping the future of the UAE’s hospitality industry. Accredited by the UAE Ministry of Education, this initiative will provide students with a well-rounded education that combines theoretical learning with practical experience, paving the way for successful careers in Dubai and across the UAE’s hospitality sector.
The first edition of the Diploma in Hospitality - Apprenticeship Programme for Emiratis will begin in May 2025, enrolling 40 Emirati students at DCT’s One Central campus. The campus offers full-time certificate and advanced diploma courses in key areas such as tourism, hospitality, culinary arts, and events. This programme aligns with the objectives of the Dubai Economic Agenda, D33, aimed at further establishing Dubai as a global business and leisure hub, with a major focus on integrating the next generation of Emiratis into the private sector.
Mariam Sultan Al Maeeni, Director, Industry Nationalisation at the Dubai College of Tourism, commented: “This new collaboration with Marriott International on the Diploma in Hospitality - Apprenticeship Programme for Emiratis stands as a testament to our commitment to developing a skilled and competent workforce for the tourism and hospitality sectors, in alignment with the aspirations of our visionary leadership to integrate new generations of Emiratis into the private sector, as part of the D33 Agenda. By blending theoretical learning with practical experience, we ensure that our students gain valuable industry insights and develop essential skills under the guidance of seasoned professionals. The initiative enables Emirati students to build successful careers in Dubai’s thriving hospitality scene, gain comprehensive knowledge of the various areas within the sector, and assess their practical capabilities alongside their academic knowledge. We are confident that this collaboration will contribute to the continued growth and success of Dubai’s hospitality industry by bringing in more local talent, and providing guests with unrivalled experiences and service".
Sandeep Walia, Chief Operating Officer, Middle East & Luxury, Europe, Middle East & Africa, Marriott International, said: “As a company, we remain steadfast in our commitment to develop the future hospitality leaders of tomorrow in the region. The introduction of the Diploma in Hospitality - Apprenticeship Programme for Emiratis will equip young nationals with the necessary skills, knowledge and experience to thrive within the travel industry and be part of the UAE’s journey towards greater success. The UAE remains a focus market for us, and building a sustainable programme like this for Emiratis will be key for our current operations and future growth in this country”.
The hospitality apprenticeship is a two-year programme between Marriott International and the Dubai College of Tourism, where students aged 18 and above will complete their studies for the Level 5 Diploma approved by the UAE Ministry of Education, while receiving practical training across Marriott’s hotels in the UAE.
As part of the apprenticeship, students will delve into core principles of overseeing hotel and restaurant services, with a focus on front office, housekeeping and food and beverage management, as well as developing essential management and critical thinking abilities, positioning them to excel as hotel managers. Following the completion of the programme, Marriott plans to offer graduates full-time roles within its properties in the UAE.
Over 40 Marriott properties in the UAE, including more than 30 in Dubai, are participating in the inaugural year of the initiative. These hotels are a key part of Marriott International’s strategy in the UAE, where the company’s portfolio includes over 80 properties with more than 23,000 rooms across 22 brands. The initiative is also part of Marriott’s sustainability and social impact platform, ‘Serve 360: Doing Good in Every Direction’, which directs the company’s efforts to create a positive and sustainable impact in all its operations. The platform focuses on empowering opportunities, sustainable hotel development, and fostering business growth while balancing the needs of associates, customers, owners, communities, and the environment.
