CleverTap, an all-in-one engagement platform, has teamed up with upGrad – one of Asia’s largest integrated platforms for skilling and lifelong learning – to launch a specialized deep-learning program within upGrad’s Digital Marketing and Product Management courses, in collaboration with MICA and Duke CE, respectively.
With a focus on helping brands unlock limitless customer lifetime value, CleverTap serves over 2,000 global brands, enabling them to create personalized experiences for their customers. The platform is powered by TesseractDB, the world’s first purpose-built database for customer engagement, offering unparalleled speed and cost efficiency at scale. Meanwhile, upGrad is a leading force in Asia’s skilling sector, offering a wide range of online and hybrid programs, certifications, and bootcamps in its B2C portfolio. It also partners with top Indian and global universities to offer Diplomas, Master’s programs, and Executive Doctorates.
Seamlessly integrated into the curriculum, the two entities jointly enable deep learning that blends academic rigor with real-world application, equipping learners with cutting-edge expertise in customer retention, engagement strategies, and AI-driven marketing. Through live masterclasses and hands-on training with CleverTap’s platform, learners will gain exclusive industry insights and practical experience to tackle modern marketing challenges.
Learners will receive exclusive, one-month access to the CleverTap dashboard, gaining hands-on experience in leveraging marketing analytics for impactful campaigns. They can extend their access at a discounted rate for deeper learning. Upon completion, candidates will also earn a prestigious joint Certification from upGrad and CleverTap, enhancing their competitive edge in the job market.
Discussing the new partnership Sunil Thomas, Co-founder and Executive Chairman at CleverTap said, “We are thrilled to collaborate with upGrad on this initiative. The marketing landscape is dynamic and ever-evolving; it is therefore crucial for aspiring professionals to stay ahead of the curve. This partnership is enabling us to interact with young talent and give back to the industry by nurturing skilled marketers of the future”.
Commenting on this initiative, Rohit Sharma – President, Consumer Business, upGrad said“, AI-driven marketing is no longer the future, it is now. As businesses globally demand data-savvy professionals who can translate insights into impact, this partnership with CleverTap ensures that our learners are not just job-ready but future-ready – armed with core capabilities of churning data sets to drive business results. At upGrad, we’re committed to shaping careers that drive the new economy, where AI and analytics define success, and this thought-through collaboration will continue to lead us with a unified approach to build a skilled talent force”.
Learners can also access videos from CleverTap University, which were created to enhance users' understanding of the CleverTap product, business use cases, and best practices to fully leverage the platform's value. These videos will be accessible through upGrad's Learning Management System.
