BankDhofar, through the Performance Academy, has announced the launch of a digital education platform aimed at enhancing financial literacy and raising financial awareness among individuals in the Sultanate of Oman. This initiative is a collaborative effort with the Ministry of Finance, represented by the National Program for Fiscal Sustainability and Financial Sector Development (Estidama), and involves the participation of several government entities, including the Ministry of Education, the Ministry of Higher Education, Scientific Research and Innovation, the SME Development Authority, and the Ministry of Culture, Sports and Youth, represented by Youth Centers.
BankDhofar's initiative to spread financial literacy among the community is achieved by leveraging the expertise and skills of its employees to create educational and informative content that can be accessed through digital learning platforms. The platform offers a variety of training programs and interactive courses covering various aspects of the financial sector, such as basic money management, online payments, credit and insurance products, investing and financial planning for the future. The platform also provides specialized educational tools and resources to support employees, entrepreneurs and SMEs and enhance their skills to manage their finances efficiently.
“The launch of this platform stems from our belief in the importance of financial education in empowering individuals to make sound financial decisions and achieve financial stability. We are confident that this initiative will go a long way in enhancing the financial inclusion in Oman and meeting the needs of various segments of the society. This aligns with BankDhofar's mission to provide integrated financial services, achieve financial inclusion, and strengthen its position as a reliable partner in the sustainable development which is in line with the Oman Vision 2040.”, said Dr. Khalid bin Salim Al Hamadani, Cheif Human Resources Officer at BankDhofar.
The platform contains a variety of educational materials covering a wide range of financial topics in a simple and easy-to-understand language. The platform is interactive and flexible, allowing users to interact with the educational content and select programs that meet their needs. The platform can be accessed through computers and smart mobile devices, making it easy for users to benefit from its services anytime and anywhere.
On the other hand, BankDhofar has recently launched a series of podcasts in partnership with Hala FM on a YouTube channel to raise awareness about financial literacy. The episodes covered several important financial topics, including fraud, investment, marketing, customer experience, and others.
The Bank is dedicated to reinforcing its position in Oman's financial and banking sector by fostering innovation and enhancing the banking experience for its customers. This will be achieved through the delivery of top-tier products and services, the adoption of cutting-edge technology, and the execution of a customer-centric operational strategy to fulfill its vision.
