ADNEC Group has entered into a Memorandum of Understanding (MoU) with TRENDS Research & Advisory to enhance collaboration in knowledge sharing and research-driven leadership. This partnership aims to promote the growth of the specialized exhibitions and conferences sector.
This MoU will also entail various initiatives that support Abu Dhabi's ambitious vision on the leadership in global dialogues on a range of critical topics to unlock issues such as food security, technology, sustainability, and the future of sectors like defense, security, and media.
Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC Group, said: “Signing the MoU with TRENDS Research & Advisory aligns with our strategy to deliver world-class events that offer innovative solutions to key challenges in various vital sectors, affirming Abu Dhabi’s position as the capital of specialised events and conferences in the region”.
He added, “This agreement marks an important step toward building new partnerships and leveraging the expertise of research institutions to develop innovative strategies that enhance the competitiveness of events organised by ADNEC Group. It’s part of our mission to transfer and localise advanced knowledge in line with the UAE leadership’s vision for the next 50 years”.
Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research and Advisory, welcomed collaboration with ADNEC Group, which continues to work on enhancing the quality of scientific and research expertise offered through its major conferences and exhibitions, as part of its efforts to attract and host prominent events that shape global dialogues and support key sectors in line with Abu Dhabi's Vision 2030 for economic diversification.
He added that ADNEC’s facilities and international venues serve as essential hubs for hosting global conferences and exhibitions while supporting sustainability, innovation and partnership building. Dr. Al-Ali explained that TRENDS, through this agreement, seeks to expand the reach of its research and studies to serve knowledge dissemination, as well as to foster the exchange of expertise and advisory services in conferences and training.
The Group's renowned Centres, facilities and operations serve as international hubs for high-profile international conferences and exhibitions while also strengthening sustainability, innovation, and partnerships.
With prestigious venues at ADNEC Centre Abu Dhabi, ADNEC Centre Al Ain, BDC and Excel London in the UK, ADNEC Group gathers decision-makers, thought leaders, industry executives, exhibitors and experts to unlock new pathways to solutions that meet the most urgent global challenges.
TRENDS Research and Advisory is an independent research institution that aims to help shape the future. It analyses the geopolitical, economic, and social aspects of regional and global developments to better understand the various dimensions of prevailing trends and the opportunities and challenges they present, while adhering to international standards in research.
The Center has successfully extended its influence and presence at regional and global levels through developing and strengthening a robust network of partnerships with world-class research centers, think tanks, and governmental as well as nongovernmental organizations.
