Simplilearn, a leading global provider of digital skills training, has partnered with SP Jain School of Global Management to offer an extensive Digital Marketing program. SP Jain Global, recognized worldwide and ranked #4 by Times Higher Education, brings its academic expertise to professionals aiming to enhance their digital marketing skill set.
This forward-thinking program aims to empower participants with advanced expertise in digital marketing. Its curriculum spans key industry skills such as SEO, SEM, Social Media, Paid Campaign Strategies, Analytics, ROI evaluation, website development, behavioral marketing, and the application of Generative AI in Sales & Marketing. These skills are crucial for thriving in the dynamic digital landscape.
The program strongly emphasizes emerging technologies, providing insights into leveraging Generative AI tools – from AI-powered marketing strategies to predictive analytics- for optimized sales, marketing plans, and customer relationship management. Exclusive to learners in India, Simplilearn’s Career Service offers valuable support by providing IIMJobs pro-membership for six months, assistance to build a powerful resume, and a spotlight on IIMJobs for highlighting profiles to recruiters.
A standout feature of the program is its live online sessions, where participants interact with industry experts and benefit from masterclasses conducted by esteemed faculty members of SP Jain School of Global Management. This immersive learning experience is designed to bridge theory with practical applications in real-world contexts.
Moreover, the program emphasizes practical learning through five capstone projects, fifteen course-end projects, and ten case studies. This framework allows participants to concentrate on real-world applications, ensuring they acquire both theoretical insights and hands-on experience in essential digital marketing practices. The integration of Generative AI enhances workflows and overall operational efficiency.
Speaking about the program, Mr. Anand Narayanan, Chief Product Officer of Simplilearn, said, “Simplilearn is thrilled to collaborate with SP Jain School of Global Management to offer an advanced Digital Marketing curriculum that equips students with a broad range of skills in this fast-paced industry. We’re dedicated to equipping professionals for success in the quickly changing digital ecosystem, emphasizing real-world applications, offering live online classes, and providing insights into cutting-edge technology like artificial intelligence. This partnership demonstrates our commitment to address the prevailing skill gaps by providing learners with the latest digital skills”.
