Educational technology company Baims, based in Saudi Arabia and Kuwait, has completed a 100% acquisition of the Egypt-based one-to-one tutoring ed-tech Orcas, as announced by the two companies. Baims serves high school and university students in Saudi Arabia, Kuwait, Bahrain, and Jordan through online recorded courses. Orcas, traditionally focused on one-to-one tutoring for elementary and middle school students, primarily operates in Egypt and the UAE. Following the acquisition, Baims will extend its operations to six countries (Saudi Arabia, Kuwait, Bahrain, Jordan, Egypt, and the UAE), offering a combination of pre-recorded and live content along with one-to-one tutoring services for K12 and higher education.
"We aim to be a comprehensive solution catering to K12 and university students across the MENA region. We believe in the future of personalized learning and aspire to provide a wide range of services to students", said Yousef AlHusaini, CEO of Baims. "Our vision is to offer a complete 360° overview of the student journey, acting as a study companion with tailored academic content for schools and universities". In 2024, Baims plans to strengthen its presence in Saudi Arabia, introduce an AI-driven test prep product, incorporate one-to-one tutoring services, and extend its reach to more universities in the country.
As part of the acquisition deal, Hossam Taher and Amia El Gharib, the co-founders of Orcas, will be joining Baims in key roles as Chief Strategy Officer and Chief Operations Officer, respectively. Alhusaini expressed enthusiasm about the collaboration, stating, "We've always envisioned a one-to-one tutoring service, and Orcas has the best product and team for that. There's excellent synergy between Baims and Orcas as we work towards building an international company serving multiple countries". Hossam Taher, Orcas' co-founder and CEO, highlighted the shared vision between Orcas and Baims, emphasizing the belief in accommodating diverse learning styles. He stated, "To make a significant impact in ed-tech, intelligent integration of different learning techniques is crucial, recognizing the broad spectrum of learners".
