Rahil Rouf and Hadi Abdul Gafoor, MBA students from Manipal University, were recently recognized by InsuranceMarket.ae for their outstanding video project showcased at an innovation event. Their spoof commercial, starring Alfred, the well-known mascot of the insurance platform, skillfully captures the brand's core values of security and vigilance.
The video quickly became a sensation, garnering thousands of views and widespread acclaim. Its influence was enhanced by its viral spread on social media, which underscored the commercial's creativity and appeal, cementing Alfred's reputation as a beloved symbol of safety in the UAE.
Rahil Rouf, passionate about advertising and marketing, teamed up with Hadi Abdul Gafoor, known for his expertise in visual storytelling, to create a one-minute commercial spotlighting Alfred's ubiquitous presence. Utilizing slogans like "Always Present," "He's watching you," and "Constant vigilance, not to scare, but to safeguard!" they portrayed Alfred as a vigilant protector, emphasizing InsuranceMarket.ae's dedication to preparedness and trustworthiness.
The video struck a chord with the UAE community, leading to Rahil and Hadi receiving accolades from the leadership of InsuranceMarket.ae. In recognition of their dedication, the students were awarded a token of appreciation, commemorating a notable achievement in their academic endeavors.
Avinash Babur, CEO of InsuranceMarket.ae, praised the students' work, stating, "Rahil and Hadi's imaginative portrayal of Alfred reflects how the next generation perceives and relates to our mascot in a cheeky yet insightful manner. Their creativity has shown us how deeply Alfred resonates with young minds, keeping him top of mind for UAE residents. This project has been a learning experience for us, highlighting the evolving ways in which Alfred continues to represent safety and trust".
Upon completing their MBA program, Rahil and Hadi are embarking on their entrepreneurial journey with the Shoebox Project. This venture aims to showcase brand narratives through their unique creative perspective. Such initiatives reaffirm Alfred's significance as a symbol of assurance and reassurance among UAE residents, reflecting the ethos of protection and support upheld by InsuranceMarket.ae.
