Baseload Power Japan Co., Ltd., a subsidiary of the Sweden-based Baseload Capital, recently co-hosted a business case competition with Waseda University’s Global Management Program. The competition, which centered on the development of geothermal energy in Japan, was held at Waseda University’s School of Commerce. Around 130 students from Waseda University and the Hong Kong University of Science and Technology took part in the event.
The competition's theme was "Enhancing Awareness and Acceptance of Geothermal Energy in Japanese Local Communities." In the final stage, four out of 22 teams were chosen to present their proposals. The remaining students assumed roles as local residents, government officials, NGOs, and hot spring owners, asking questions to the presenters. After careful deliberation, one team was declared the winner.
Johanna Lindquist, Minister Counsellor and Deputy Head of Mission from the Swedish Embassy served as the event's esteemed keynote speaker, discussing Sweden's experience with fossil-free transformation and sustainable energy policy. “Sweden’s early decarbonization efforts led to stronger economic growth”, she told attendees. “Sustainability gives business competitive advantage and is a long-term win-win for all parties involved. It’s important for all parts of society to work together”.
The competition showcased students’ innovative ideas and offered valuable learning opportunities. “We aim to encourage students to learn from real business cases by creating viable business and marketing strategies”, said Waseda University Associate Professor Jesper Edman. “We thank Baseload Power Japan for their collaboration and engagement with the students”.
“Understanding and listening to community stakeholders is crucial for geothermal projects in Japan”, said Petter Sund, Representative Director of Baseload Power Japan. “We aim to inspire students to consider the dual merits of the green transition and regional revitalization and how that can contribute to creating vibrant rural communities. Baseload Power Japan is dedicated to promoting geothermal energy and developing next-generation talent through similar initiatives in the future”.
